Search engine optimisation (SEO) is one of the most important aspects of digital marketing. If done correctly, it can generate many leads which in turn can result in further sales and greater revenue. Not only is it a crucial part of any digital marketing strategy, it can also be a very difficult to get right. As Google’s algorithms continue to update, strategies must continue evolve.
Keeping up-to-date with the latest changes from Google, can be a real challenge. Specialised knowledge and skills must be developed and maintained, in order to execute an SEO strategy effectively. Being a highly specialised field requires a lot of time and constant attention to get the results your customers need.
As an agency or consultant, it is beneficial for both you and your clients, to offer a holistic approach to digital marketing. This allows you to provide additional value to your clients and generate an additional revenue stream for your business.
With our highly specialised team, located both offshore and in Australia, we have the perfect mix to provide effective SEO solutions at competitive prices. We will work with you to develop and execute SEO strategies that brings in results for your clients.
Our proven approach to SEO is comprised of three core areas including
technical optimisation, website content and user experience.
Technical Optimisation
Our technical optimisation involves addressing all aspects of on page SEO. We ensure that there are no crawlability or indexation issues, insert meta tags, optimise heading structure, resolve broken links and/or images, insert schema markup, optimise image size and apply security best practices.
Website Content
The way we approach the website’s content optimisation is by looking at it from the customer’s journey. We start by determining the search intent and ensure the resulting content is in line with what the customer is seeking. We then enrich the web page with additional information that are semantically related to the search intent. As part of this process, we also profile the customer to ensure the style and tone of the copy is best suited to the cohort.
User Experience
We spend a lot of time optimising the user’s experience. We work hard to create a strong positive impression. This may include improving the website’s overall design, making the interface more intuitive, ensuring the website works comfortably on mobile devices and minimising load time.
Many agencies provide their clients with monthly reports on rankings, traffic, conversions and other analytical data – directly Google Analytics, SEMrush or other analytical platform. At White Label Media, we’re different. We will provide you and your client with relevant information that is presented and organised in a meaningful way. We also report on all the work we’ve carried out to ensure open and transparent communication between us.
Track Rankings
We will monitor and record your rankings throughout the month, making it easy to track your progress.
Monthly Updates
We will update each month with how your website is performing and the how your rankings are tracking.
Return on Investment
We will keep you up-to-date about the work that we are doing, helping you track your return on investment.
White Label Reports
We will brand the report with your logo and company details. It will be written for you to send to your client.
There are two ways you can outsource your SEO services: you could send the work overseas or have the work done locally. There are pros and cons to both approaches.
Sending your work overseas to a foreign company usually means significant lower costs but significantly higher risks. However, they are often unaware of Australian expectations, standards and laws. As an Australian company, there are legal requirements for how you manage your clients’ data and their customers’ details. Since they are not governed by Australian law, the liability rests solely on you.
Having your work done locally affords the protection of the Australian judicial system but is usually much more expensive. As an Australian business, they are subject to privacy and intellectual property laws.
At White Label Media, we offer the best of both worlds. We’re an Australian company with a mix of offshore and local team members. Strategy, copywriting and UX development is undertaken by an Australian team member, whilst work such as data entry, posting and low-level optimisation is completed by our offshore team. This allows you to leverage both the expertise of local specialists and the lower costs of an offshore labour force, all within the framework of Australian standards and legislation.
Let’s Get Started!
Call 02 9161 1644
We pride ourselves in providing customer-focused solutions that empowers you to offer value-added services to your clients. Our SEO solutions is a great add-on for any web development, digital marketing or IT consultancy business.
We would love the opportunity to sit down with you to discuss how we can help you and you clients. Give us a call on 02 9161 1644 to find out more.
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